Most brands know exactly who they are.
They just haven't figured out how to say it yet.
That gap — between what a brand truly is and how it actually shows up in the world — is where I do my best work. I spent 14 years on the agency side learning how brands think, how consumers feel, and how the two rarely meet without intention. Now I bring that to the brands who need it most.
MY APPROACH
I don't believe in generic frameworks or one-size-fits-all strategy decks. I believe in getting close – to your brand, your customers, your instincts – and building from there.
I work best with founders and small teams who are deeply invested in what they're building. People who want a collaborator, not just a consultant. Someone who will care about their brand the way they do.
My title was VP of Client Services, but the reality of the work was much broader – writing copy, concepting campaigns, directing creative, building brand strategy from the ground up, all while managing the client relationship. That dual fluency – creative and strategic, instinctive and analytical – is what I bring to every project.
WHAT THAT LOOKS LIKE
Every project is different because every brand is different. Some clients need a full positioning overhaul. Some need someone to sit with their internal team and help translate strategy into creative. Some just need clarity – a clear point of view they can build from.
I'm flexible by design. Tell me where you're stuck and we'll figure out the rest together.
Brand positioning & strategy
Who you are, who you're for, and why it matters. The foundation everything else is built on.
Brand voice & messaging
How your brand actually talks. Tone, language, personality — the words that make people feel something.
Creative direction
The visual and conceptual language of your brand. How it looks, moves, and makes people feel at a glance.
Promotions & campaign strategy
Campaigns rooted in your brand truth — built to connect, not just convert.
Content strategy
What to say, where to say it, and how to stay consistent without losing your voice in the process.
Embedded team support
A senior creative strategist working alongside your internal marketing team — without the full-time overhead.
services
I think in stories, not spreadsheets. And I bring a photographer's eye to everything.
WHO I LOVE WORKING WITH
— Small brands with a strong point of view who need help articulating it
— Founders who are deeply invested and want a true collaborator
— Internal marketing teams who need senior strategic support without a full-time hire
— Brands in the lifestyle, home, food & beverage, and creative spaces
EXPERIENCE
2012–2026 — VP, Client Services Envoy, Inc. / Envoy Fresh, Omaha. Led brand strategy, promotions, and creative direction for regional CPG clients.
2010–present — Owner, Kelly Harvey Photography 14 years building a photography brand rooted in trust and a distinct visual point of view.
2026–present — Independent Brand & Creative Strategist Kelly Harvey Creative, LLC. Freelance consulting for small brands. Positioning, voice, creative direction, and embedded team support.
inquire
I take on a limited number of clients at a time so I can give each one real attention. If you're curious whether we'd be a good fit, tell me a little about what you're working on. I read every inquiry personally.